Founded in 1992, Zoomlion Heavy Industry Science & Technology Co., Ltd. is mainly engaged in developing and manufacturing major high-tech equipment in the areas of engineering industry and agricultural industry. With more than 20 years of innovation and development, the company is now a global enterprise possessing 10 major categories and 56 product lines, as well as nearly 600 leading products. Zoomlion is China's first construction machinery company to be listed on both Shenzhen and Hong Kong stock exchanges, with registered capital amounting to RMB 7.664 billion. At present, the company is actively promoting strategic transformation, aiming to build a high-end equipment manufacturing enterprise integrating engineering machinery, agricultural machinery and financial services.
Industrial Distribution
Zoomlion has manufacturing bases around the world, among which there are 14 large industrial and technological parks in China, including Zoomlion Science and Technology Industrial Park, Zoomlion 1st Lugu Industrial Park, Zoomlion 2nd Lugu Industrial Park, Zoomlion Wangcheng Industrial Park, Zoomlion Quantang Industrial Park, Zoomlion Guanxi Industrial Park, Zoomlion Hanshou Industrial Park, Zoomlion Deshan Industrial Park, Zoomlion Jinshi Industrial Park, Zoomlion Yuanjiang Industrial Park, Zoomlion Weinan Industrial Park, Zoomlion Huayin (Huashan) Industrial Park, Zoomlion Shanghai (Songjiang) Industrial Park, Zoomlion Wuhu Industrial Park and Zoomlion Kaifeng Industrial Park, and also five industrial and technological parks abroad, including CIFA Industrial Park in Italy, M-TEC Industrial Park in Germany, India Industrial Park, Brazil Industrial Park and Belarus Industrial Park.
Zoomlion has covered more than 100 countries and regions worldwide and has already made market arrangements to follow the Belt and Road initiative. Zoomlion products have been well sold to the markets in the Middle East, South America, Africa, Southeast Asia, Russia as well as many high-end markets in the USA, Europe and Australia. The company has subsidiaries in nearly 20 countries in the East Asia, Southeast Asia and Europe, etc., also industrial and technological parks in Italy, Germany, India, Brazil and Belarus as well as more than 50 resident offices around the world. Centered on UAE and Brazil, logistics network and parts supply system with worldwide coverage are gradually set up.
Institutional Innovation
As an enterprise restructured from a scientific research institute, Zoomlion has established a benign system and institution in which science and technology supports industry while industry reversely feeds science and technology by constantly promoting reforms, making it a model for the transformation of state-owned scientific research institutes. As a listed company that has established modern corporate system, Zoomlion has obtained both economic and social benefits through performing mergers and acquisitions, participating in the reform, reorganization and restructuring of traditional state-owned enterprises and putting new institution and new technologies into the old enterprises. In the new round of reform after the 3rd Plenary Session of 18th CPC Central Committee, Zoomlion’s institutional innovation has been set as a good example of mixed ownership by SASAC.
Zoomlion pioneers in integrating overseas resources in China’s construction machinery industry; by integrating many high-quality assets around the world via capital leverage, the company has realized fast expansion and has established a global network of manufacturing, sales and services. Up to now, Zoomlion has successively merged PowerMole Company in England, CIFA Company in Italy, M-tec Company in Germany, Raxtar Company in Netherlands and Ladurner Company in Italy, and very good results have been achieved. In 2008, Zoomlion merged CIFA Company in Italy, the 3rd largest concrete machinery manufacturer in the world, and became the pioneer and leader in the internalization of Chinese construction machinery. What’s more, this merger and acquisition has been cited by Harvard University as a classic case.
Technological Innovation
Zoomlion grew out of former Changsha Construction Machinery Research Institute of Ministry of Construction, which boasts over 50 years of technology accumulations and is the place where Chinese construction machinery technologies originated. While inheriting the technology accumulations and industry mission of a national scientific research institute, Zoomlion is making constant efforts to provide products, technologies and overall solutions that contribute to customers’ success via technological innovations.
Zoomlion has been approved as one of the first national innovative enterprises, national technology innovation demonstration enterprises, key hi-tech enterprises of the National Torch Program, national industrial product ecological design pilot enterprises and national IPR demonstration enterprises by national ministries and commissions like MOST, MIIT and Ministry of Finance, etc. Zoomlion is the first to win National Prize for Progress in Science and Technology in China’s concrete machinery industry. In 2014, “Key Technologies and Applications of Extra-large Tower Cranes” won the Second prize of National Prize for Progress in Science and Technology, which is the highest honor of this award level gained in the industry field so far.
Always holding a leading position in construction machinery technologies, Zoomlion has successfully developed and manufactured a host of iconic products, including 2000t all-terrain crane with the largest hoisting capacity in the world, truck-mounted concrete pump with the world’s longest 101m carbon fiber boom, the world’s largest level-jib superstructure-slewing self-climbing tower crane, the world’s highest elevating platform fire truck and the first 3200t crawler crane in China.
As for Zoomlion agricultural machinery, high-end agricultural equipment like large-size tractors and combine-harvesters are developed, leading domestic agricultural equipment towards high-end trend and development direction of “intelligent and precise agriculture”.
Zoomlion is the secretariat unit of ISO/TC96 crane technical committee, and also the Chinese company which undertakes centralized management for subcommittees of mobile cranes and tower cranes and represents China to participate in the development and revision of international standards. The company has developed and revised over 300 national/industrial standards, thus having significantly promoted the technological progress of the industry.
Cultural Innovation
The core opinion of Zoomlion’s corporation culture is: SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING. To Zoomlion, “Honesty” is the base point of career and the criteria for values. Under this core opinion, a complete culture system is formed, consisting of “Ultra honesty”, “Moral character and capability”, “Being fair, equal and open”, “Courtesy, truth, probity and humility”, “Heart of appreciation, humility, beneficence, selflessness and improvement”, “Study, think, hardworking, diligence, austerity and encourage”, “Social prestige, culture contain, organization union, all around control, team improvement, self innovation and brand leadership”, “Loyalty, truth, humility, fortitude, open-mind, self-discipline, encourage and improvement”.
During the process of internationalization, Zoomlion has made constant innovations and enriching for its culture connotations of being “SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING”. During integration of overseas resources, Zoomlion, keeping the ideas of “Tolerance, Sharing, Responsibility” in mind, has won extensive approval and welcome from the international community. Chairman Mr. Zhan Chunxin was awarded Leonardo Award by Italian President Giorgio Napolitano, which significantly refreshes the international image of Chinese enterprises during “going out” process.
Company Honors
Ever since the company’s being listed on both Shenzhen and Hong Kong stock exchanges, its comprehensive performance stands in the front rank among other listed companies. In 2015, thanks to its excellent corporate governance, Zoomlion won Gold Round Table Award—Excellent Board of Directors Award for the 8th time, thus being the A+H company with the most Gold Round Table Awards. In 2016, as constant transformation and reform brought Zoomlion fruitful development achievements highly approved at home and abroad, the company was listed as one of 2016 BCG Global Challengers and ranked the 133rd among 2016 The Asia’s 500 Most Influential Brands, the 255th among 2016 Top 500 Enterprises of China and the 73rd among 2016 Top 500 Most Valuable Chinese Brands.
Party and state leaders speak highly of Zoomlion’s development achievements and many state leaders have visited the company, including Mr. Xi Jinping, Mr. Li Keqiang, Mr. Zhang Dejiang, Mr. Yu Zhengsheng and Mr. Wang Qishan. While approving the company’s successes, they have set high expectations for the company’s development. All in all, Zoomlion will continue promoting “reform” and “internationalization”, aiming to realize stable and quick development under constantly changing industry conditions and be a world-class equipment manufacturing enterprise.
