"Starlink Project" takes the lead in forging new quality productivity
October 17,2024
In the first half of 2024, CIMC Vehicles' "Starlink Project" began to show results, and the semi-annual report achieved a breakthrough against the trend. Starlink Lighthouse Pioneer Group promoted the sales of main models to grow by 24.67% against the trend through market integration, product upgrades and optimized order management. Especially in the domestic market, the sales of flatbed trucks and their derivative series surged by more than 50%, and the market share achieved a qualitative leap. In the first half of the year, the company's domestic market revenue reached 4.398 billion yuan, accounting for 41.1% of the total revenue, becoming a new engine for performance growth.
Under the guidance of the "transoceanic operation, local manufacturing" strategy, CIMC Vehicles' overseas market still performed well and demonstrated strong operating resilience. In the first half of 2024, the North American business achieved revenue of 3.684 billion yuan by optimizing global supply chain management and localized manufacturing, promoting product modular upgrades and delivery cycle optimization. In Europe and other markets, the Australian business grew strongly, and SDC in the UK and LAG in Belgium also performed well, with a total revenue of 1.514 billion yuan. SDC ranks first in the UK market share, and LAG continues to maintain its leading position in the European tank truck market.
In the third entrepreneurial journey, on the premise of stabilizing the basic foundation of "transoceanic operation, local manufacturing", CIMC Vehicles efficiently implemented the "Starlink Plan", reshaped the business model and organizational form of semi-trailer production and sales according to the standards of new quality productivity, and got rid of the low-quality competition in the industry.
Source : www.chinaspv.com
Editor : Olivia
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Tags: CIMC Vehicles