Wuling Sales Trucks Delivered to PepsiCo

July 09,2024

On July 5, 2024, more than 100 Wuling sales trucks gathered in Qingdao, Shandong, and were officially delivered to PepsiCo, accelerating the new chapter of mobile business sinking. 

Mobile new retail is an emerging business format under the new economic situation. This time, Wuling sales trucks took the lead in the fierce industry competition and won the group order of 100 sales trucks from PepsiCo, which is a vivid interpretation of this concept, and also represents PepsiCo's trust in Wuling special vehicles and recognition of its excellent product quality.
PepsiCo, one of the world's top 500 companies, has businesses covering the food and beverage sectors. With its rich and diverse product lines and strong marketing capabilities, it occupies an important position in the global food market.
"The car business is going up to the sky and accelerating the new chapter of sinking", this batch of Wuling sales trucks will be delivered to Pepsi dealers in counties and districts across the country, enabling the Lay's potato chips sector to fully TO C, allowing the brand to directly reach end consumers and listen to the voice of customers. The mobile body advertising effect will greatly increase brand exposure and make the Lay's brand deeply rooted in the hearts of the people; the flexible, mobile and mobile commodity sales scene can bring consumers a new shopping experience.

For Pepsi dealers, Wuling sales trucks are a powerful promotional tool for expanding the network and attracting customers; one car has multiple functions, and can easily handle display, sales, and goods delivery. This innovative "car-for-store" model is a bold breakthrough in the business field. Transforming traditional physical stores into flexible and convenient 10.8 cubic meter mobile small stores, with small investment and high returns, Wuling sales trucks are like vibrant business elves, full of hope and dreams, shuttling through every corner of urban and rural areas, helping Pepsi Group create "happy things" that can be seen everywhere.
At the delivery ceremony, leaders from Qingdao West Coast New Area Government, PepsiCo, SAIC-GM-Wuling, Qingdao Wuling Special Vehicle, and Wuling Industry all attended and witnessed this exciting "happy thing" together!
In the next step, Guangxi Automobile Group will use PepsiCo’s sales model of using Wuling sales trucks as a carrier to expand into the county network, enabling Wuling Special Vehicles to accumulate more experience in the new business and new format tracks, as well as in the "night market economy" and "street stall economy" models, to create more scenario-based innovative automobile products, and to drive both parties to create more market opportunities and business value. 

Source : www.chinaspv.com

Editor : Olivia


Tags: Wuling PepsiCo truck

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