The popularity of the RV industry continues to heat up. The once niche RV industry has grown into an industrial cluster in Rongcheng. Rongcheng has become the largest RV production base and export base in the country. Data shows that Rongcheng's RV exports account for 70% of the country's exports, and its products are exported to Australia, New Zealand, the United States and other countries and regions.

In 2013, in order to meet the needs of the Australian market, Mingjun Outdoor Leisure Products Co., Ltd. began innovation and upgrading and produced Rongcheng's first trailerable off-road RV, taking the production of RVs to a new level. "When the market demands it, we have the motivation." Xiu Chuanyi said that in order to better meet customer needs, we have established a research and development team to continuously carry out design innovation. At present, we mainly produce and export trailers, tent trailers, etc. There are more than 60 types of RVs in six categories, and all products are exported to more than a dozen countries including Australia, Sweden, New Zealand and the United States.

The main features of the self-propelled RV design are lightweight and small footprint, which is more in line with the needs of Japanese and Korean customers. At the same time, it can also be customized according to customer needs. At present, Shandong Xingyu RV Manufacturing Co., Ltd. has set up an overseas warehouse in South Korea, and has cooperated with local Korean companies to create a one-stop localization service for production and sales. It can not only remotely monitor the order status of overseas warehouses, but also greatly reduce the company's warehousing and transportation costs. 

It is understood that Rongcheng Compass New Energy Vehicle Co., Ltd. has also set up two overseas warehouses in South Korea and Australia, with a total storage area of more than 7,000 square meters, and has continued export orders for RVs. Compass has become the leading enterprise in Rongcheng RV production and the largest RV production and export enterprise in the country, with annual sales of over 7,000 RVs. Since 2016, the export volume of Compass trailer-mounted RVs has ranked first in the country, ranking first for seven consecutive years and has remained so.
An RV is composed of more than 2,000 parts on average. Relying on manual modification, the production efficiency is too low. Compass cooperated with Haier to build the country's first mass-customized intelligent interconnection factory for RVs through the Kaos Industrial Internet platform. With the technical support of Haier's Kaos platform, Compass carried out digital intelligent transformation and realized product design and research and development. , production and manufacturing, iterative upgrades and other links share the interconnection. Today, the average production cycle of Compass RV products has increased from 35 days to 20 days.
Rongcheng RV companies started at different times, and each has its own advantages in product positioning. However, they complement each other's advantages and jointly expand overseas markets. This has also changed Rongcheng's RV companies from "peer competition" to "peer competition." Lin Weihua, deputy director of the Economic Development Bureau of Rongcheng Economic Development Zone, said that we will continue to improve the gathering power of the RV industry cluster, increase support for enterprises, and gradually promote the transformation and upgrading of the RV industry and market development.

After more than 10 years of development, Rongcheng RV has opened up overseas markets through word-of-mouth. It is understood that in order to promote the high-quality development of the RV industry, Rongcheng City has established a special class on the RV industry chain to integrate ecological chain thinking into industrial development. Liang Shuangquan, deputy director of the Economic Development Bureau of Rongcheng Economic Development Zone, said that he will continue to provide support and guidance to enterprises in the integration of the upper and lower industrial chains and the development of international and domestic markets. At the same time, he will improve the technological innovation level of core parts and components products and continue to create "deep blue, "Zero carbon, exquisiteness, happiness" modernization has become a new situation in construction.

Source : www.chinaspv.com

Editor : Sissi

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