May 16, 2023, Shanghai, China, From May 10th to May 14th, China Brand Day was officially held in Shanghai. In recent years, with the continuous improvement of core technology research and development capabilities, China's equipment manufacturing industry has emerged with global brands that have won the favor of more domestic and foreign consumers.

After years of effort and thousands of repeated experiments, last year, the automatic transmission products assembled with Chinese brands made their debut in domestic and foreign markets. At one of the world's three major engineering machinery exhibitions, the Las Vegas Engineering Machinery Exhibition in the United States, XCMG brought 50 equipment products to the event, showcasing its world-class core technological advantages and winning a large number of orders, allowing Chinese brands to bloom in North America.

At the exhibition, overseas dealer Lauren Fehr stated that XCMG equipment has strong competitiveness, significant market share and many opportunities. In the "2022 Global Brand Value Top 500" list, XCMG has become the only domestic industry brand to make the list for four consecutive years, ranking 386th, and representing the Chinese manufacturing industry brands that are breaking new ground. In the first quarter of this year, XCMG's international revenue exceeded 10.6 billion yuan, setting a new record for a single quarter and accounting for 45% of its operating revenue.

The "XCMGET120 multi-terrain intelligent emergency rescue platform", which was brilliantly exhibited at the event, is one of XCMG's landmark works of high-level technological self-reliance, capable of operating in complex terrain such as mountains, forests, ravines, swamps and tunnels, carrying different working tools, and reaching places where other machinery cannot. Currently, XCMG's products have been exported to more than 190 countries and regions worldwide, and the globalization of the XCMG brand goes beyond that. For many years, XCMG has integrated the entire value chain resources, adhered to the "research, production, supply, sales, and service" value chain, provided strong support for global deployment, and accumulated valuable experience for China to promote high-level opening up to the outside world.