At 11:00 PM on July 6, an online meeting was in full swing. That is the first online connecting meeting of Foton iShare, which is the platform to share ideas, local business operation, and digital marketing strategy between overseas distributors and FOTON.
 

As the goal and vision of this Platform, Foton iShare is established to share and learn market ideas and experience from distributor partners to improve local business capabilities.

98 distributor managers from 26 countries including Latin America, Asia, Africa, GCC, etc. attended the meeting. 146 employees from various regions and overseas participated in the sharing session. CORBETA from Colombia shared their actual operation through live broadcast on Microsoft Teams and how they became the No. 1 brand in light duty truck market in Colombia.
 

CORBETA pointed out that, under the win-win cooperation of both parties for 16 years, FOTON has achieved the 2nd place for trucks and 1st place in mini trucks by continuous strategic investment. Focusing in the same strategic goal to become #1 by 2025 in Colombia, FOTON and Colombia will move forward step by step.
 

A widespread network covered the country, which makes it easy to find FOTON and provides users a fast after-sales response. 

Focusing on the smooth management. It includes fast decision, R&D in charge of configuration and constant quality examination.
 

Making an effective response for customized requirements. 

For quality and warranty, FOTON has a competitive advantage in Colombia.

CORBETA also mentioned a digital marketing plan is important and a digital team is set up, operating website, social media, Google etc. to exposure brand and collect leads.

The whole strategy of market operating sparked heated discussions online. Distributors express their opinions about how they can keep a good relationship and communication with FOTON China team. The manager of CORBETA also explained the price strategy being used in the practice and the percentage of customers using financial instruments. The discussion was warmly welcomed by our partners. 

After that, the deputy general manager of LDT business unit Williams Jiang awarded the “Foton iShare” award to Mr. Alejandro Palacio, CORBETA representative in Beijing. 
 

FOTON will hold the Foton iShare monthly to keep the communication between distributors and FOTON. More partners will engage in and more marketing experience and innovative ideas will be proposed. Let's wait and see.